Deconstruction Of Psychological Horror Poster

• The tagline on the top of the page "There's something wrong with Esther" is written in a bold, white typography. The spacing and colour connotes innocence, which could link to the stereotype of the young girl bellow. However, this juxtaposes the title shown bellow as although it is similar in colour, the font style is handwritten and varies in case. This is a common convention shown in horror films when they want to show a child as being frightening.
• She has a deep red ribbon tied around her neck, which almost makes it look like her head isn't attached, this adds a strange, disorientated tone to the poster. In addition to this, in the background you can see two stereotypical bunches again tied with ribbon. The position of the ribbons look as though they are meant to symbolise the something like devils horns.
•  Esthers deviant impression is continued through her facial expression. She looks stern and is squinting her eyes slightly, her face shows no emotion. This suggests that she is not the typical 'innocent' child and perhaps is hiding something sinister.
• The peterpan collar again is a typically childlike.
• An extremely dark colour scheme is used, a meme of the horror genre. The colours have connotations of evil,fear and danger.
• Furthermore, there is a glow around the child, this looks strange and unnatural. Suggesting that there may be something supernatural about the child.

• There is only a brief reference to when the film is being released, the words 'July 24' have been placed under the quote 'Can you keep a secret?'.