Performance
A performance video is when the artists are filmed performing the song as if they were singing to an audience or viewer. This can vary from the artist miming the lyrics to the camera or a clip from a live performance being shown on screen. This is most common in genres such as rock. This type of video is very effective as it makes the viewer want to see the artist live in concert, and also makes them feel more involved with the music.
Concept
This is when there is a story involved in the music video, although it most often relates to the lyrics it can also have no relation to them. Producers will often do this so that the video revolves around something more memorable than the lyrics.
Narrative
I think that this is the most vague way of defining a video. It involves the lyrics being included in the video in some way or another. This could be by the lyrics being shown on screen or by the video showing the story told by the lyrics.
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