Andrew Goodwin wrote about music videos in 'Dancing in the Distraction Factory' he described their characteristics through 6 points:
1) Music Videos demonstrate genre characteristics.
eg. stage performance for metal band.
2) There is a relationship between lyrics and visuals
(This can either be acting out literally or going against the meaning.
3)There is a relationship between the music and visuals
4)The demands of the record label will include the need for lots of close ups of the artist and the artist will develop motifs that will occur across their work (personal style)
5) There are frequent references to the notion of looking and particularly erotic treatment of the female body.
6)There is intertextual reference
(Film,Tv,Other music videos)
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